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Following yesterday's announcement that Microsoft would be expanding their warranty program to cover the Red Ring of Death issue for up to three years from the purchase date -- at a cost of $1.05 to $1.15 billion -- we tuned into their conference call with Robbie Bach, President of Entertainment & Devices Division, and other Microsoft executives. We've transcribed the call for your edification:
Robbie Bach: Good afternoon everyone. Thank you for joining us this afternoon. I want to update you on the things we're rolling out across the Xbox 360 Before I get into the details of the announcement I want to give you a quick snapshot of the Xbox business. Overall the fundamentals of the business remain very strong. Our games attach rates remain the highest in the industry as seen at this stage in the console's life cycle. Xbox Live continues to add members and we're selling lots of games. If you look at customer recommendations, about 90% of our customers recommend our product to friends. And we're getting ready to go to E3 where we'll show what we believe to be the best slate of games the industry has ever seen. So the fundamentals are good.