Filed under: Industry, Programming, OpEd, Web, Reality-Free

NBC boss Ben Silverman tells TV Week that in 15 years, we won't really be using TV for anything except launching a show and to watch big "event" shows like American Idol and The Super Bowl.

I have to agree with one of the commenters at TV Week who says that if NBC wants us to go online to see the final scene of a TV show, then we're going to change the channel and watch something else. I don't want to have to work to get my entertainment. It's television; I want to sit in front of it with a cold drink and maybe some Doritos and watch something from start to finish. What's next, movies that end with a giant "GO TO IRONMANMOVIE.MARVEL.COM TO SEE THE EXCITING ENDING TO THIS FILM!"? Or maybe we can purchase a DVD of the ending as we head out the theater door?

I think that Silverman is right when he says that TV networks and shows will have to have some sort of online companion if they want to stick around. But that's nothing new, the networks and most TV shows already have all that. Sometimes it works and sometimes it doesn't. Personally, I think that in 15 years we're still going to have our TV sets in our living rooms, though the computer/TV merge will be a lot better and in every home.

Permalink | Email this | | Comments