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B2B in a Web 2.0 World, Part 1: Digital Media Relations
Abstract
Attention! We're listening! Seeking competitive advantage and profitability through good relations with the social media, the B2B world has energetically embraced the grand online colloquy known as the two-way talk-back "conversation." Online social media platforms are now in play in the B2B relationships that organizations have with their vendors, suppliers, partners and contractors.
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