Heffee uses a formula that takes into account the input from websites, moderators and expecially the users to decide which news across the internet is the most important. Users can create their own customized feeds, save pages and articles from across the web, and subscribe to their favorite news outlets.
For scale, the Pandora crew set up a semi-working unit next to a Nintendo DS and flipped the switch. As you'll see, the demo isn't too impressive, but there's clearly some promise here. Video after the break -- be prepared for the usual two minute preamble where nothing really happens.