Filed under: Action, Box Office, Fandom, Family Films, Movie Marketing, Monday Morning Poll

Ever since the numbers were released yesterday, anyone and everyone (as well as anyone who is everyone) has been talking Speed Racer -- specifically, how a $120 million Hollywood blockbuster could open with only $20 million at the box office. You can blame Iron Man, you can blame the marketing, you can blame the blogs for trashing the film all year long, you can blame Christina Ricci's weird haircut, or you can blame that judge on Project Runway for saying, "You can never have too much color!" Fact is, it missed the mark.

But what could've helped Speed Racer make more money in its opening weekend? The running time has been mentioned a lot in the past 24 hours, but a running time doesn't exactly woo audiences into the theater. Is the film's marketing 100% to blame? Should the trailers have been cut differently? Should they have stressed that this was a film for kids? Should they have added a little viral action into the mix? Or what about overall? From the beginning, were the Wachowski Brothers the right folks for the job? Should they have gone the animated route instead -- or maybe the animated 3-D route? Should they have made this a film for older kids; slap on a PG-13 rating?

In your opinion, what could've helped Speed Racer -- both in its opening weekend and in its development as a feature film?

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Site: Cinematical Feed: Box Office () Url: http://www.cinematical.com/200... Views: 3 Added On: 2008-05-12 13:40:22

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