Heatherette, the fashion label former club kid Richie Rich set up with his friend Trevor Rains, may be splitting. Richie Rich was a no-show at Heatherette's regular show at Vienna's ridiculous Life Ball this weekend. The organizers blamed "a family thing" but the consensus rumor among the coked-up partygoers was that the partnership between Rich and Rains was over. "People were talking about Richie on the plane, saying he's turned into a full-on diva (surprise, surprise) and has been pulling some major shitty stunts (like booking Life Ball and not showing up)."