Google's Search-Within-a-Site Feature: Let the E-Tailer Beware- Heffee

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Google's Search-Within-a-Site Feature: Let the E-Tailer Beware

Abstract

It all used to be so simple -- at least for retailers. Back in the day, it was enough to have your catalog online; then interactivity and rich media came along. Now, we're in an age of personalization, where buyer patterns are predicted and mapped to up-sell and cross-sell options. The Internet has indelibly changed the way retailers engage with prospects, and how products are sold.

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*Awards based on a combination of variables from both users and Heffee moderators. (469.10)

Site: E Commerce Times
Feed: Internet News (

)
Url: http://www.ecommercetimes.com/...
Views: 3
Added On: 2008-05-21 07:30:54

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