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In the spring of 2007, Michael Sullivan was trying to figure out how to add some mojo to his startup, Affine Systems. As a graduate student in applied mathematics at Harvard University, Sullivan had cofounded the company in the fall of 2006 with classmate Bobby Impollonia. Working out of their homes, the two computer whizzes had whipped up a software program to let media companies know if their copyrighted videos show up on the Internet.
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