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Social CRM's Point of First Impact

Abstract

Service is becoming perhaps the most important leg of CRM. It's not just me saying it -- it's many others, including Paul Greenberg, who literally wrote the book on CRM. With the economy in the state it's in, that makes sense; keeping the customers you already have has never been more important. However, service has some internal cultural hurdles to clear before it gets the respect it deserves.

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*Awards based on a combination of variables from both users and Heffee moderators. (271.70)
Site: CRM Buyer
Feed: Market News ()
Url: http://www.crmbuyer.com/rsstor...
Views: 0
Added On: 2010-03-11 06:30:35

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